One Pager
Verge
22 January 2018
The media platforms I use are more digital and less traditional.
I use the apps on my phone from the Guardian and CBC to
read “print” news, and receive some updates through twitter
and facebook feeds. I view news from those sources on a daily
basis. Less frequently, say a few times per week, I listen to the
radio, podcasts, and view news videos online. Television is one
source I do not rely on as we don’t have cable.
I have the impression that public relations for Camosun is not a
huge focus. A quick search for Camosun College on the Chek
News website displays only three hits specifically about Camosun
College in 2017. The most recent article was published in
September 2017. The same search on the CTV Vancouver Island
News website has more dismal results. There is one story from
2017 and it’s actually about the housing crisis and simply mentions
Camosun. The other articles are from 2016 and also are not
specifically about the College, but rather people associated with it.
I must admit I don’t go out of my way to follow the college on
social media platforms however, I would still expect with the number
of students to see some re-postings of news and events. This does
not happen. The most I see Camosun College represented in any
type of media is on bus stop ads or on campus itself. I am left overall
with the sense that Camosun has found other ways, perhaps
reputation and word of mouth, to maintain their standing in the
community and to keep enrollment high. I also wonder if their target
audience is not focused on local residents but rather individuals from
outside Victoria.
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